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ADDY Awards

Project type

AWARD Event Identity


Creative director
Graphic designer

The Albany Ad Club has a long history of supporting and celebrating the creative community, over 60 years. Like most Ad Clubs they were looking to create a theme and identity for their annual ADDY awards event. Over the years the themes have overshadowed the creative with big productions and entertainment. For this year we decided to get back to basics and focus on celebrating the craft of communication, advertising and design.

The result was a very simple theme: ADDY: Back to Basics. The design focused on basic font creatively manipulated to illustrate the craft of type and design. We created a poster and a post card series with quotes from creative professionals on what back to basics means to them.

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