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a close up of a black dog 's face against an orange background

Southeastern Guide Dogs

Project type

Integrated Campaign

Role

Creative direction
Copywriting
Graphic design

Southeastern Guide Dogs is 34-year-old, Palmetto-based guide dog school. The organization is well established with national recognition, but was not as well known in the Sarasota market. Seeking to build their awareness and gain financial and volunteer support they wanted to develop an integrated campaign.

In collaboration with C.Suite Communications a Sarasota based communications firm we created the Sarasota’s Hometown Heroes campaign. A playful campaign, that included an original soundtrack for the TV PSAs, featured six canine “heroes,” featured in print ads including eight-week-old puppy siblings Jackie and Gibson.

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