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Arts Center of the Capital Region
Project type
Brand Identity
Role
Creative director
Graphic designer
With the changing times and expanding mediums of arts, the ACCR needed an identity to embrace the ever-changing landscape of technology and traditional art. Additionally they need an identity that is more inclusive, welcoming and community facing.
The new identity system needed to be flexible and able to be personalized through color texture for use by a variety of staff and partners of the organization.
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