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Algoma University

Project type

Brand Collateral 


Creative direction
Graphic design

Algoma University was looking to update their admissions materials for 2011-2012 recruitment year. The design of the viewbook illustrates Algoma’s small size contrasted with their big university education. The design employs 2 books bound together, one small booklet, which is bound to the outside of a larger book.

The small book communicates the benefits of a small school such as: small class size; personal engagement with fellow students and faculty, etc. The larger book focuses on the education you will receive at Algoma, while pointing out that you don’t have to go to a huge university to get a quality education.In addition to the main viewbook, a small book was created as a stand alone for the international markets.

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