United Way Campaign Labels Campaign

The Northeastern United Way was looking for a campaign that would communicate outcomesof how
they support the communities in which they serve. The result was “Labels” a campaignfocused on the statistical outcomes. The campaign puts a face on those who are served and provides strong information for
supporting the United Way and how every donation counts. We developedposters, outdoor, print ads,
radio and a TV post to support the initiative.