A grassroots organization, Pints for Prostates mission is to reach younger men with the message of early testing for prostate cancer. With their partner ustoo.org PFP has grown internationally over the past 4 years. The concept is simple, reach men who love beer with a universal message about the importance of a getting your PSA test.  The campaign looked to educate and entertain while creating an attitude and brand for the PFP organization.