Jinx & Judy Brand Identity

Jinx & Judy is an online graphic t-shirt apparel company. Launched in August of 2017, the brand was built of the meaning of the the name “Jinx & Judy”. Jinx and Judy were Springer Spaniels that were the best friends of a garage and filling station in the 40‘s and 50‘s. They were precocious friendly and became fixtures at the garage welcoming customers with their playful nature silly personalities. The brand wanted to capture the friendly and fun nature of the dogs. Developing the tag line “Speak” to create an active and expressive statement that