Tynyco is a small brand design agency that wanted their brand to clearly communicate their belief that smaller is bigger. Based in Troy NY tynyco’s approach was to provide big agency strategy and creative without the layers. Clients worked directly with the team that was doing the work. It’s not about building a client list but building long term client relationships. The identity takes this idea on through visual irony, from the large typographic outlines on promotional materials to the letterheads bold use of the logotype and the backs of the business cards that are too small to house the log type and continue to the next card.