Algoma University Viewbook
During my tenure at Zone 5 Communications Algoma University was looking to update their
admissions materials for 2011-2012 recruitment year. The design of the viewbook illustrates Algoma’s small size contrasted with their big university education. The design employs 2 books bound together. One is a
small booklet, which is bound to the outside of a larger book. The small book communicates the benefits of
a small school such as: small class size; personal engagement with fellow students and faculty, etc.
The larger book focuses on the education you will receive at Algoma, while pointing out that you don’t have
to go to a huge university to get a quality education.In addition to the main viewbook, a small book was
created as a stand alone for the international markets.