The ADDY awards are an annual awards event celebrating the local communications community and their work. As part of the American Advertising Federation (AAF) honored work will move on from this event to regional judging and if honored there to national. The Albany Ad Club is one of the oldest clubs in the region forming in the mid 1960s. The event had becoming tired and more of an entertainment event with silly themes and performances . For 2017 it was decided that we would get back to basics, focusing on the core of what we do collectively within the communications community. We wanted it to be about basics and honoring the work.